01 / The rink
Discipline keeps you there.
I played ice hockey to GB level. It taught me that talent gets you noticed and discipline keeps you there. Same drills, every day, especially when nobody is watching. A good marketing system works the same way.
02 / The recruiter
Listen first.
My early career was in recruitment: hundreds of conversations about what people really wanted. It made me a listener first. That is why every system I build starts with how your people actually work.
03 / The insider
I see the risks early.
Today I run marketing for a UK data protection consultancy. My working week is UK GDPR, AI governance and compliance. I spot the risks most marketers never think about, and I know how to design around them.
04 / The builder
My own crew, my own rules.
I run that marketing function through an AI agent system I designed and built myself: specialists for SEO, PPC, content, social, podcast, PR, web, monitoring and analytics, an orchestrator, an automated checker and me as head of QA. It is the proof behind everything I offer.
05 / The studio
The hook has to land.
I write, sing and produce soulful house and R&B. Music keeps me honest about craft. The feel has to be right, and nobody cares how clever the production is if it does not move them. Marketing is no different.